Building a search engine friendly website

After developing a website a question is always arise in the mind that how to rank a website on the Search engines and how to get the traffic. A site is not enough now till you don't have traffic on it. A good site must contain some things which help it to rank on SERP. Like, have an attractive design for a website, some good web development tools, a good meta description who describe the whole site and easy to understand the content and website etc. To get the traffic on site is important to use main keywords which are related to your article and site.